Running a successful digital marketing campaign is not an exact science. We know the struggles of creating and launching a digital marketing strategy.
When our Perth digital marketing consultants onboard clients, their campaigns are already set-up in one way or another. Over the past 9 years we’ve seen numerous reasons why a client’s digital campaign may be failing. All in all, some issues are easy to identify while others require more complex analysis.
Here are 5 of the most common reasons why your digital marketing campaigns are failing.
Most digital marketing campaigns include a focus on these popular digital marketing services – Google Ads, Analytics, social media advertising and website optimisation. The most common issues are found in the basic structure of these platforms.
Digital marketing audits can be a lifesaver here, where all campaigns are analysed in detail to identify issues and opportunities for improvement. Spending a small amount of time and money on these audits can result in hundreds of thousands of dollars of extra revenue – and we aren’t even kidding!
It may seem inconceivable, but enquiry forms not reaching the client is more common than you think. Clients have approached us claiming to not have received an enquiry for months, only to find that the forms are pending in cyber space. This is an easy fix through the installation of the website CMS plugin. Here at Living Online, we recommend SendGrid, Postman SMTP, MailGun and WP Mail.
Whether updating from HTTP to HTTPS, rebranding or changing platforms, changing your URL is not always an easy task. SEO migrations require extensive planning and a comprehensive checklist to work through to ensure that website traffic isn’t negatively affected. Common mistakes include having poor backlinks, no redirects from the old website or having robots.txt not set up correctly.
Whether it be from hacking, server issues, malware or any other interference, when a website breaks, it’s a massive inconvenience. When a website goes down, it can cause your company potential customers and sales. Mitigate damages by ensuring that regular backups are made of your entire website. Setting up automatic backups of your website are easily done through Updraft Plus or Backup Buddy plugins. These save having to rebuild an entire website, either from scratch or from an outdated version of the website.
Many clients who come to us have some of the best products in their industry that just aren’t selling. Clients may not understand that having a large advertising budget or the best product can’t overcome a poor website experience. Some of the most common website experience issues we see include:
Living Online can provide an obligation-free diagnostic of your website and digital marketing strategy to ensure you are operating at optimum efficiency and gaining a maximum return. So reach out to us and see how our digital marketing agency can ensure your campaigns are set up for success.
Since most businesses struggle with developing and executing an effective digital marketing strategy, we’re here to equip you with the tools you’ll need to succeed with digital marketing in 2024 and beyond.
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